New iTunes 10 logo – by Paul, age 5 and a half

I sat down to watch the Apple presentation last week, interested to see what new products and software releases Apple are coming out with. I nearly fell off my chair when I saw the new iTunes 10 logo.

Now I am not one to get all upset about these things like a lot of people on Twitter/Facebook/Forums etc, but as soon as it came up on the big screen I just LOL’d (yes, it really WAS out loud!). This thing looks like it was designed by an (underachieving) school kid. The first “web 2.0” tutorial I saw on the web did a better job of making a logo look good.

I can see why they wanted a new logo. The old one has a picture of a CD, and let’s face it, when was the last time we consumed music via CD (yes, I know there’s always one!)?

I could understand if they replaced the CD with an iPod or something. I can even understand the use of a musical note, but this is your bog standard “gel button” with a flat note dumped on it with a bit of glow added for good measure.

I saw a tweet where someone recommended a replacement icon, and immediately you can see it took more than 5 minutes to design:

http://dribbble.com/shots/51446-iTunes-10-Replacement-Icon

At first glance you can see straight away it is a lot more modern (dare I say it, “funky”!) and also encompasses the social media angle of the new Ping service. This icon would not look out of place on any Mac Dock.

I was trying to think how on earth this gel icon go the thumbs up and the only thing I can think of is Steve designed it. I have seen it time and time again where a client thinks they know best. I am sure a lot of you have too. You know the conversation…. “can you make my logo BIGGER?!”.

This has to be a similar situation, and we all know that at Apple nobody argues with Steve Jobs (not for long anyway).

I’d love to hear peoples views on this issue, as I am sure there are many, but looking at the amount of blog posts that have popped up discussing this it is quite clear what people think of it.

I just find it bizarre that a company founded on (and obsessed with) the fit and finish of their products can produce something as laughable as this.

I sense an iTunes 10.1 around the corner, with a slightly more polished logo 😀

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