I decided a while back that I was going to use this blog as a springboard to try out new technologies and to write about them. I have tried a few and am in the process of experimenting with several others, but I have come to the end of the line with Kontera Affiliates and would like to share my experience.
As you can probably see I do have a small amount of monetization on this blog. Nothing too in your face or things that impede the user experience, but just a small amount which generates the odd click every now and again and puts a few pennies in the pot.
I have other sites that use heavier monetization strategies, but for the purpose of this blog I deliberately kept it light.
In August 2008 I implemented Kontera Affiliate links onto my blog. Kontera scans your content and links certain words in your content to adverts. As well as linking to the advert it also pops up a small advert when you roll over the word. To be honest the implementation is not too bad, although I am still unsure about the popups.
The problem I found is two fold. One, the earnings per click is very very low, in fact I would say lower than I have seen on any other network. The second issue is Kontera seems to have a very weird way of linking things. I would mention something about server speed or similar and it would link to Sun Microsystems. I can assure you most people looking at this blog will not be in the market for direct-purchasing a Sun server!
So, the failings are two fold and for this reason I have pulled the Kontera implementation before I even reached the minimum earnings for withdrawing the cash.
I don’t mind earnings being small, my focus is (and always will be) improving the content, earnings are just a bonus. What I do object to is diluting the quality of the blog by showing visitors adverts they have no interest in and have no relevance to their interests.
I will replace Kontera shortly and see how that goes.
If any of you have experienced Kontera, positively or negatively, I would be interested to hear your experiences.