The importance of a backup strategy

What would you do if your site disappeared? You may think it is unlikely, but in reality the statistics may shock you.

Here’s some food for thought:

  • 40% of Small and Medium Sized Businesses don’t back up their data at all
  • 40 – 50% of all backups are not fully recoverable and up to 60% of all backups fail in general

Source: Realty Times

Whoever you host with there are always failure points, whether it is the hard drive in the server (if it is not RAID), the data-centre burning down (it does happen) or just accidental deletion of content. The general rule of thumb is if it can happen, eventually it will.

This may not have been such an issue in the early days of websites where the content was stored on your local hard drive. If the worst happened you simply need to re-upload all your HTML files and away you go. Nowadays a lot of sites are dynamic, containing pages upon pages of dynamic data updated on a regular, often daily basis.

A lot of people use their website to conduct their business, sometimes it is secondary to their main source of income, but increasingly it is becoming the main money spinner. If the site were do disappear so could the business.

Here is another interesting statistic for you:

60% of companies that lose their data close down within 6 months of the disaster

Why am I harping on about this you may ask? Well one thing we are quite particular about at ThinkSynergy is backups. There is a daily backup on the server which is copied to 2 different locations every day. A little over the top? Maybe, but it gives us and our customers peace of mind that if the worst did happen, they would be back up and running very quickly.

What is the backup strategy of your current host? Do they do nightly backups? If the worst did happen and their data-centre burned down, would your site be on their priority list? It is easy to presume these large companies have great disaster recovery, but would you trust them with your business?

If you run your business from your website, or use your website as an income earner it is easy to sit down and put a value on the site being live. Developing a backup strategy is not something that many people get excited about, but it is vitally important. Do you have home contents insurance? I bet you do. It is equally unlikely you will ever have to use it, but you have it anyway, just in case.

If you don’t want to create a strategy yourself at least do some checks and make sure the people you host with have their own in place, it is worth it in the long run and will make sure that the business you have built up is still there next year.

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